Referring domains
Separate unique linking websites from repeated links coming from the same source.
BACKLINK ANALYSIS
See which links strengthen the pages you want to grow
LIVE LINK PROFILE
Start with referring domains, then inspect what the links are actually supporting
Run the configured backlink provider for a domain or URL and keep the profile tied to the target you are evaluating.
Profile movement
Use new, lost, and recurring sources to understand whether authority is expanding or eroding.
Target-page support
Check which pages attract links and whether those links reinforce important organic targets.
RUN THE CURRENT BACKLINK PROVIDER
Compare domains, not only raw link counts
Keep anchor and target context together
DOMAIN QUALITY
Look past volume into who is linking
LINK DIRECTION
See which pages are actually receiving support
MOVEMENT
Use new and lost sources as change signals
Analyze a domain or exact URL
A smaller set of relevant referring domains can tell a different story than repeated links.
Anchor text becomes useful when you can see which page it points to and why the source is relevant.
Referring domains matter more when the source, topic, and target page make sense together.
Keep anchor text and target URLs attached to the profile so authority is not treated as a site-wide blur.
Repeated movement can reveal whether authority is compounding, stagnating, or leaking from key pages.
PROFILE QUALITY
Read the link profile by source quality, relevance, and destination
Organize the review around referring domains, link attributes, anchors, target pages, and source quality before deciding what deserves action.
Source quality
Review whether linking domains are credible, relevant, and strong enough to matter.
Link attributes
Separate followed and nofollowed links instead of reducing the profile to one count.
Anchor context
Use anchor patterns to inspect topical relevance, branded coverage, and manipulation risk.
Target pages
See which pages attract authority and which priority URLs still need stronger support.
REFERRING DOMAIN REVIEW
Investigate the source before treating every backlink as equal.
SOURCE CONTEXT
Decide whether the referring domain is actually useful to your page
A backlink can look strong in isolation but still be a poor fit for the topic, geography, or audience.
Check whether the source belongs in the same problem, category, or audience conversation.
Review the linking page and surrounding copy rather than judging only the domain name.
Confirm the linked page is the URL you actually want to strengthen for that search job.
COMPETITOR GAP
Find sources that repeatedly link to competitors but not to you
Shared competitor sources can reveal publications, directories, and resource pages already active in the category.
Shared sources
Prioritize domains appearing across multiple competitor profiles.
Linkable patterns
See which competitor assets repeatedly attract links.
Outreach fit
Choose prospects where topic, audience, and target page make the relationship credible.
LINK GAP REVIEW
Sort prospects by why they matter, not by a raw count
Source A
Links to 3 competitors
Category publication
Source B
Links to 2 competitors
Industry comparison page
Source C
Links to 2 competitors
Resource directory
Use topic fit and audience overlap before treating a shared source as an outreach target.
Compare studies, tools, guides, comparisons, and category pages before choosing the asset to pitch.
Research source relevance and target fit before outreach. A shared competitor link is a lead, not a guarantee.
NEW & LOST LINKS
Watch the profile change instead of treating one snapshot as the whole story
New and lost referring domains help reveal whether authority is compounding, stagnating, or disappearing from important pages.
Separate genuinely new referring domains from repeated links on sources you already know.
Review lost links against the target pages and campaigns that depend on them before replacing anything.
New sources
Review which new domains appeared and whether they point to pages you actually want to grow.
Lost sources
Check whether valuable links disappeared because a source or target page changed.
Recurring sources
Separate repeated links from the same domain from truly new authority entering the profile.
MOVEMENT REVIEW
Use change over time to decide what deserves a deeper link investigation.
BACKLINK ANALYSIS FAQ
Know what to inspect before acting on a backlink report
Use backlink data as evidence for source quality, authority support, and competitor opportunity rather than as a single popularity score.
A backlink is an individual link. A referring domain is a unique website that sends one or more backlinks to the target.
No. Authority is useful context, but topical relevance, the linking page, anchor context, and destination fit also matter.
Repeated sources across competitors can reveal publications, directories, and resources that already link within your category.
Movement over time helps distinguish profile growth from churn and highlights important links that may need investigation when they disappear.
AI-DRIVEN MARKETING TOOLS
Connect backlink evidence to the page and search decision it should support
Use Ranklytix to review link profiles beside ranking, content, and technical signals instead of treating links as an isolated score.